What Is Post Holiday Blues?
Things tend to slow down in the winter months — from hibernating bears to your lash business! If you’re noticing a slight decrease in clients right now with after holiday blues, don’t worry! It’s quite common to experience slower business during the winter, especially when compared to the holiday rush.
Clients are as excited to get lashes during the holidays but not as much in January and February, so this can translate to a bit less business for you. However, there are things you can do to pick up the pace and bring some extra life into your lash business even without a ton of clients.
Let’s get into our lash business tips for how to beat post holiday blues and how you can get out of the winter slump!
How To Get Over Post Holiday Blues And Stimulate Your Lash Business
Learn A New Skill To Offer To Clients
So you’re already a master lash artist — who says you have to stop there? Lashes are great, obviously, but there are a whole bunch of other marketable skills you can pick up to help bring in a little more action. And if you’ve got a little more downtime than usual, why not learn something useful?
If you want to stay in the lash realm, consider looking into lash lifts. Compared to other beauty services, lash lifts are relatively easy to grasp and are not difficult to perform. They don’t take long and are a great alternative for clients who are looking for a more natural option.
Check out the PLA Lash Lift system for a simple way to start providing lash lifts! We also offer Brow Lamination products if you want to add even more to your menu!
But if you want to learn even more…
Take an Online Or In-Person Lash Course
If you’re trying to learn a bunch of new skills all at once, we highly recommend checking out a lash extension class.
When you’ve got a little more time on your hands, investing in your future by pursuing further education is an amazing idea. Whether you’re up to traveling for an in-person eyelash extension course or would rather stay home, learning something new is never a bad idea. You’ll be able to improve your own technical skills, improve your professional business knowledge, and then possibly even raise your prices to match your new skillset!
We’ve got a range of in-person and lash courses online designed to educate, support, and elevate lash artists everywhere — take a look here!
Make Your Lashing Space As Warm And Comfortable As Possible
It’s cold outside — but not in your lashing room!
To help overcome the holiday blues, pay extra attention to how your workspace speaks to your clients. It can be quite uncomfortable for both you and your client to be in a cold room for hours on end. So do a quick scan of your lash room: do you have enough blankets? Is the lash bed positioned correctly so the client feels the heat? All of these little things can add up and impact your customer loyalty, retention, and referral rate.
Use The Right Products (For You And Your Clients!)
This is the perfect time to try out some new products! If you’re experiencing a lull in business, experiment with your lash products and see if you can find something that works even better.
For example, maybe the lash adhesive you use the rest of the year doesn’t cut it in the colder, drier winter months. What better time to try out a new lash glue than now? Whether you’re looking for something with a different viscosity, cure time, or color, PLA’s range of adhesives has you covered.
Additionally, you can also supplement lost income with retail products! Clients love being able to purchase cute, seasonal products while they’re already at their lash appointment. Help them keep their toes extra cozy with some PLA Fuzzy Socks or enjoy a warm beverage with an adorable To-Go Tumbler! Having even just a few retail options is a great opportunity to earn a little extra income and give your clients a more special, memorable experience.
Plan Out Your Year
This might not be the most exciting option, but that doesn’t mean it’s not useful!
A pause in business can give you extra time to plan out how you want the rest of your year to go. This can include a ton of different aspects! Do you want to expand your business? Are you thinking of rebranding and want to revamp your lash business logo or name? Or maybe you just want to write down all of the promotions and marketing you’ll do for the remainder of the year. Getting organized now will help you gain and maintain momentum during the entire year.
You won’t have this much time during your normal business schedule, so take advantage of it!
It’s OK To Rest!
And finally, if you’re wondering what to do with a little extra time in your schedule…take a break!
You might find it tempting to always push and improve yourself — we do too! But there comes a time when the best thing you can do for yourself and your lash business is to take a second and give yourself some rest. Then you can come back rejuvenated, refreshed, and ready to take on the rest of the year!
PLA: Your Resource For Lash Business Tips and Lash Extension Supplies
If you’re feeling the post-holiday lull, you’re not alone! Lots of people and businesses go through the same thing every year. As long as you’re prepping throughout the year, offering a range of services, and planning for the future, you and your lash business should come out ready to go.
We’re always here to answer your lash questions!