This program is designed for business owners looking to expand their businesses by bringing PLA’s tested, high quality products into their establishments for retail purposes. Open to both US-based and international applicants.

Upon approval, Retail Partners will receive a unique 45% discount code valid for 1 year. Retail partners must reapply every year to renew the partnership agreement. Please note that PLA will only approve a limited number of Retail Partners per city depending on the size.

• You must fill out and submit the application.
• You must provide a resale certificate. If you do not have one, please reach out and we can help guide you through the process of obtaining one.
• Retail Partners have a minimum purchase requirement for all orders.
• You must follow PLA guidelines on how to properly store supplies to ensure the integrity of the products. Guidelines will be provided upon approval.

Please keep in mind:

Retail Partnerships are valid for ONE YEAR from the date of the signed contract and we do need a copy of your Resale Certificate on file.

Upon approval, your first order must be placed within 60 calendar days with a minimum amount of $5,000 ($2,850 after discounts). After your initial order, we require one qualifying order per 90 calendar days (quarterly) with a minimum amount of $1,500 ($850 after discounts).

You may still place orders as needed; however, we generally recommend stocking up and forecasting for future needs.

For the last four years, we have worked to develop high-quality lash supplies. PLA is a proven success in the lash industry. Though PLA ships all over the country, our customers frequently ask if we have a location in their city so they can swing by and shop. The PLA Retail Partners Program gives entrepreneurs an opportunity to create their own lash supply store without the headache of sourcing, buying, and limiting risks from bad suppliers.

Are you wondering what products are available for Retail Partners? PLA offers the following products:

• Lash extensions, lash adhesives, tweezers, eyepads, mirrors, trays, and more!
• Gel nail polish, lacquer nail polish, nail drills and drill bits, nail art and gems, and more!
• Soft and hard wax, wax warmers, wax mats, sticks, strips, and more!
• General retail items like sweaters, tumblers, and bags!
• Full lash lift and tint + brow lamination lines

No, PLA Retail Partners cannot retail PLA branded products online. This program is designed for salon owners, beauty supply store owners, and inspiring entrepreneurs to retail PLA products locally in their city for pickup.

You will hear back from the team within 3-5 business days. Please expect delays during the holidays.

Take a look at our partner directory here!