Lash Business Masterclass - Online Course

Lash Business Masterclass - Online Course

Regular price $499.00
Shipping calculated at checkout.

Ready to take your salon to the next level in 2024? The PLA Lash Business Masterclass is here! 

Invest in yourself and your career by learning from industry leaders. This class is specifically for those that are looking to level up their lash business. Not only will Michelle, Paul, and Tuss share their experience and knowledge, the course also features lessons and talks from:

  • Caitlin McAninch, VP of Marketing at PLA
  • Jeff Hider, Financial Controller of PLA
  • Corinne Hall, Human Resource Manager of PLA
  • Trevor Howell,  CPA, CFE

Our online class includes hours of information covering:

  • Lash Business Plan: 

    • How to start a lash business
    • Setting your lash prices
    • How to set salon policies
    • Growing your team 
    • Hiring/firing

    Building Brand Recognition

    • Lash business mission statement 
    • Salon customer service
    • Client retention
    • How to make your lash business stand out 
    • How to promote lash business without social media

    Financial Freedom and Planning

    • Intro to business taxes
    • Budgeting your expenses
    • How to set up your finances
    • Retirement planning
    • Reinvesting into your business
    • Business license for lash extensions
    • W-2 or 1099?

    Marketing and Social Media

    • Setting up social accounts
    • How to streamline your social media
    • Best hashtag for lash business 
    • How to make sure you’re on Google
    • Included: Full Social Media Audit of your Instagram and Facebook accounts 

Upon purchase, you will receive an email within 48 hours with further instructions about how to access the course.

All PLA online courses are nonrefundable once purchased due to the accessibility of information.