Breaking News: PLA Launches PURE Lash Cleanser

We couldn’t be more excited to announce the launch of PURE Lash Cleanser, by PLA. This is a product that Founder & CEO, Michelle has been working on for two years and, honestly, something we're incredibly proud to be a part of. If you’re like us, you care about what goes on your clients’ lashes as much as the artistry itself. That’s why this product is a game-changer for all of us in the industry.

What makes PURE truly special is how PLA leverages micellar technology. This ingredient works like magic, gently lifting away dirt, oil, and makeup without disturbing the lash adhesive. It’s powerful but incredibly gentle, making it the best choice for keeping lashes clean without any irritation. And because PLA is all about what’s best for your clients, we intentionally left out common ingredients which are known to create irritation, and we backed up our ingredient profile with science. We didn’t want anything that could compromise your clients, or their experience.

Knowing that PURE is formulated by an award-winning pharmacist and manufactured in an FDA-approved facility right here in the USA makes me feel so much more confident in what I’m offering my clients. In the past, we’ve used lash extension shampoos that claimed to be gentle and “tear-free,” but clients came back with reports of burning and irritation. Any lash tech would be embarrassed when it would happen, but they were right. With PURE, we finally have a product we can fully trust. We know exactly where it’s made, who’s behind it, what’s NOT in it, and that it’s created with the highest standards and specifications. That sense of security is something we’ve all been waiting for, and it feels amazing to finally have it.

PURE Lash Extension Cleanser isn’t just about cleaning lashes; it’s about setting a new standard for what we should expect from lash products, and PURE is leading the way. You don’t have to take our word for it, but trust me, you and your clients are going to love this.